PLAN France souhaite sensibiliser le grand public sur le droit des filles à l’éducation alors que 75 millions de filles dans le monde ne vont toujours pas à l’école. L'idée créative repose sur la fausse piste : une femme raconte qu'elle ne nous pourra pas dîner avec sa famille ce soir, que son boulot va la rendre dingue…mais en fait ce quotidien n'est pas celui d'une femme ordinaire mais d'une petite fille de seulement 12 ans. Inacceptable bien sur.
Along with the TV and cinema ads, a massive print campaign will be launched in London in the city's busiest train stations. The campaign will also be displayed in Paris as well as in the national and international press. The campaign will feature 9 images that shine a spotlight on each EDF Team athlete, including: Camille Muffat, Tony Estanguet, Yannick Agnel and Victoria Pendleton.
The campaign will also go digital with the edflondon2012.com website, which offers an educational look at the use of low-carbon electricity during the Games. An innovative online game (“Light Games”) will also be launched that uses brand new technology - for the first time, Internet users will be able to play with Olympic athletes using not only their keyboard, but also light (from their phone or mouse).
Otherwise, it would be too easy to install
Otherwise, it would be too easy to install
Ambassadeurs
Ambassadeurs
Ambassadeurs
Ambassadeurs
Distinctive impressions
Distinctive impressions
She's only with him for her biscuits
She's only with him for her biscuits
She's only with him for her biscuits
Unique quality prints
Unique quality prints
Unique quality prints
When you want to celebrate
When you want to celebrate
When you want to celebrate
Disolve your problems
Disolve your problems
Disolve your problems
Disolve your problems
Ghosts
Ghosts
Ghosts
The Mikrograph
The Mikrograph
Insultes
Insultes
Insultes